When we think of Cinema, our minds often wander to the great classics of the past or the action blockbusters that dominate the movie theaters. However, the concept of cinema has expanded significantly over the years, encompassing a wide range of formats including TV series, short films, and much more. The magic of a great film, capable of stirring emotions and transforming, is not limited to the length of the footage but can also be captured in shorter emotional videos.
It is precisely in this versatility that lies the potential of cinema for companies: a short film can convey values and emotions capable of deeply influencing the audience. Now let's look at some features of Cinema that can be applied to companies.