In recent years, Artificial Intelligence (AI) has become an essential tool for marketers worldwide. With the increasing demand for high-quality content and the constant evolution of user behaviour, AI has secured a prominent place in the field of Content Marketing. But how can it be used effectively to maximise results without losing the human touch?
In this article, we will explore the main ways to integrate Artificial Intelligence into Content Marketing strategies, the benefits it brings, and potential risks to avoid.