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Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

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The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

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An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

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Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

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NEWS & TREND

From storyboard to Brand story

Think of Marketing like you're directing a Film
CREATIVE VIBES
MARKETING TIPS
Storyboard and Brand Story

Have you ever thought about running a marketing campaign as if you were directing a movie? It might sound romantic, but it’s actually a highly effective approach. In an era where communication hinges on emotion and attention spans are shorter than ever, building your brand as a cinematic narrative can truly make a difference.

Every successful brand tells a story. It’s not just about slogans or emotional ads, but about constructing an entire narrative universe, where every touchpoint – from your website to social media campaigns – is a scene in a larger movie.

And just like in a film, nothing should be left to chance. The protagonist (your customer), the conflict (the problem you solve), and the hero’s journey (the transformation you offer): all of these need to be designed with the same care a director uses when creating a storyboard.
Storyboard e Brand Story
 

The storyboard: the visual blueprint of your communication

In filmmaking, a storyboard is a sequence of drawings representing the key shots of the film. It helps visualize the story before it’s shot, guiding the director in maintaining coherence and rhythm. In marketing, this tool translates into a visual and narrative strategy, where every piece of content has a purpose and a role within the broader story.

Think of your marketing funnel as a screenplay: each step (awareness, interest, decision, action) is a scene that leads the audience (your public) toward the grand finale: conversion.


From planning to emotion: when the Brand Story touches hearts

However, it is not enough to “telling something” isn’t enough. You need to create emotional connection. A film that doesn’t move you is easily forgotten. A brand that doesn’t speak to you is ignored. Thinking of marketing like filmmaking means asking yourself: 
 
  • What’s the opening scene of my campaign?
  • What’s the plot twist that will surprise my audience?
  • Who are the supporting characters (testimonials, collaborators, clients) enriching the story?
  • How can I turn a product into a memorable experience?
 
Video AI

Do you want to develop a winning communication plan? Trust the consultants of Emotions for Business!

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At Emotions for Business, this is exactly where we start: helping brands and companies write and direct their emotional film. With the right mix of strategy, creativity, and empathy, we translate business goals into compelling narratives, creating authentic connections between brands and people. Because in marketing, just like in film, emotions are not a detail – they’re the driving force.
 
 
 
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