Investor @The Center Group

DISCOVER THE DIFFERENT ENTITIES OF THE INVESTOR @THE CENTER GROUP

Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

Brand_FinanceAtena white no PayOff

The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

Brand_WeInvest Grey NoPayoff

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

EfB_white_NoPayoff

Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

en
en

NEWS & TREND

Local Marketing: examples and winning strategies

Virtual Marketing, proximity marketing e interactive marketing
SOCIAL & DIGITAL
MARKETING TIPS
Local Marketing

In today's landscape, characterised by strong digitalisation and the need to establish a direct relationship with consumers, Local Marketing is emerging as a fundamental strategy for businesses. It encompasses three main dimensions: virtual marketing, proximity marketing, and interactive marketing. These three approaches combine to offer a personalised and engaging experience, capable of attracting and retaining customers.
Local Marketing
 

Virtual Marketing: Digital technology at the service of localisation

Virtual marketing leverages digital tools to connect with the local audience. The use of social media, search engines, and geotargeted advertising campaigns enables businesses to reach potential customers interested in their products or services. The most effective strategies include:
  • Local SEO: optimising content to appear in search results related to a specific geographical area.
  • Google My Business: creating and updating the business profile to enhance online visibility. 
  • Social Media Marketing: targeted campaigns on platforms such as Facebook, Instagram, and TikTok to reach the local audience.


Proximity Marketing: the "here and now" strategy. 

Proximity marketing aims to engage the audience at the very moment they are in the immediate vicinity of a shop or commercial establishment. Key tools in this strategy include Beacon and Bluetooth marketing, which allow businesses to send notifications and special offers to nearby smartphones, increasing customer interaction. Other effective methods include Wi-Fi marketing, which provides free internet access in exchange for contact details, useful for future promotional communications, and Geofencing, which leverages GPS technology to send targeted promotional messages when a user enters a specific geographical area, encouraging immediate engagement with the business.

These tools encourage impulse purchases and strengthen the brand's presence in consumers' daily lives.

 

Interactive Marketing: the active engagement of the consumer

Interactive marketing places the user at the heart of the experience, encouraging active participation. Businesses use engaging content and digital tools to create a direct and two-way relationship with their audience. The most effective strategies include Gamification, which involves the use of games, quizzes, and challenges to increase engagement and encourage purchases; Augmented and virtual reality, offering immersive experiences that allow customers to test products or explore services in an innovative way; and Chatbots and virtual assistants, AI-powered tools that enhance customer support and personalise interactions.
 
Marketing

Connect with your customers in a smart and innovative way – rely on Emotions for Business consultancy today!

Contact Us
The integration of virtual marketing, proximity marketing, and interactive marketing enables businesses to maximise the impact of their local strategies. Creating an authentic connection with the audience and leveraging the most innovative technologies means not only increasing sales but also building a lasting relationship with customers. Investing in Local Marketing today is the key to success in tomorrow's market.
 
 
 
Read all the News