In the highly competitive world of marketing, understanding and connecting with audiences is critical to a company's success. Sentiment Analysis or Opinion Mining has become a valuable tactic for companies seeking to assess how consumers perceive their brand and product.
In this article, we will explore the concept of Sentiment Analysis in marketing and present some employable tools, such as Brand24, Talkwalker and Hootsuite Insights, that can help you capture public opinion and improve your business strategies.