NEWS & TREND

5 Content Marketing Concepts for Effective Videos

3 MARCH

One of the best ways to do Content Marketing is, certainly, that of producing videos with the aim of arousing emotions. These, often, are transmitted through images, sounds, colors, etc. The goal is to immerse the viewer in a story to make him the protagonist. In fact, involving a customer or potential customer in the history of your brand can make the difference.

In general, when we talk about Content Marketing this is defined as "a marketing technique aimed at creating and distributing relevant and valuable content to attract, acquire and engage a clear and defined target audience - with the aim of guiding customers towards a profitable stock” as reported by the Content Marketing Institute.

Therefore, sharing the values, history, mission of a company or a brand in an exciting way leads to generating more Engagement. In fact, good content brings with it a loyal and attentive Customer Base, which in turn means organic traffic, greater possibilities for collecting first-party data and almost infinite opportunities for retailers to perfect sales strategies.

“Going viral cannot and should not be our only goal. A Video Content Strategy focuses first of all on content and quality, reaching the right users in the right way” – The Digital Project.

To define your Video Content Strategy, first check the consistency of the planning and management of your content with respect to your business objectives. It influences the development, production, presentation, evaluation, measurement of content. In summary, it is what makes the contents themselves effective for optimizing your Company and your Brand.

Quando pianifichi una Video Content Strategy, devi tenere in considerazione:

Who are the people you are addressing
What need can you satisfy and how
How can you communicate effectively
How can you stand out
What formats can you use
How to actually do it
The time and budget at your disposal
Which promotional channels to use to promote your content

To implement an effective Content Marketing strategy, book your meeting with our experts now

Five key tips for an effective Video Content Marketing campaign

Quality Content: it could be taken for granted, but to be safe, it is inserted as a priority point on the list. If you offer quality, it will be recognized and appreciated;
Tells a Story: people notice when you sell something and you don't want to be associated with the classic commercial stereotype, so you have to involve them differently. Fascinate them and tell your story, you have to "break" and win their trust;
Capture them in the first 10 seconds: the attention of the viewer is not taken for granted, it must be conquered. The images and content must be appealing, useful and interesting and personalization can be an additional help. So, keywords are: short, impactful and simple. 120 seconds is the ideal measurement of the length of a video aimed at Content Marketing;
Look for interaction with the user: if telling a story works, make your users part of it too. When people feel part of a story or can imagine themselves in it, they will definitely be more involved. So, put the user at the center of your content. As? By working on an accurate keyword research, i.e. what the user is looking for when using search engines;
Focus on customization: if you want more, if you want to stand out, customization is the solution. A video experience tailored to the user, which shows that we know who we are talking to, offers really good results. We demonstrate that at the center of the digital strategy there is not an anonymous and casual user, but there is a person.

EMOTIONS FOR BUSINESS 3 MARCH