Red: energy and urgency
Red is a vibrant colour that immediately captures attention. Often associated with strong emotions like excitement, passion, and urgency, red is used for promotions, sales, and call-to-actions. Its ability to stimulate appetite makes it perfect for the food industry. Brands that choose this colour for their logo and communication tend to express leadership and strength, often with the idea of wanting to stand out from the competition.
Yellow: optimism and happiness
Yellow is the colour of the sun and happiness. It is often used to attract attention in a positive way and to convey a sense of optimism and warmth. However, it should be used sparingly as it can become overly stimulating if overused. When paired with black, it tends to convey a sense of seriousness and prestige.
Yellow is the colour of the sun and happiness. It is often used to attract attention in a positive way and to convey a sense of optimism and warmth. However, it should be used sparingly as it can become overly stimulating if overused. When paired with black, it tends to convey a sense of seriousness and prestige.
Blue: reliability and serenity
Blue evokes the colours of the sea and the sky, evoking feelings of calm and trust that make it ideal for technology and financial companies. This colour is often associated with stability and professionalism, promoting a sense of security and loyalty among consumers.
Green: health and nature
Green is synonymous with growth, health, and tranquillity. It is widely used in the health, wellness, and environmental sectors. This colour instils a sense of balance and naturalness, making it perfect for organic, natural, and eco-friendly products. It is also a colour that captures attention, which is why it is often used in work environments.
Purple: wisdom and creativity
Purple is historically associated with royalty, wisdom, and creativity. It is a colour that inspires a sense of luxury and mystery, perfect for beauty products and brands aiming to distinguish themselves for their uniqueness.
Blue evokes the colours of the sea and the sky, evoking feelings of calm and trust that make it ideal for technology and financial companies. This colour is often associated with stability and professionalism, promoting a sense of security and loyalty among consumers.
Green: health and nature
Green is synonymous with growth, health, and tranquillity. It is widely used in the health, wellness, and environmental sectors. This colour instils a sense of balance and naturalness, making it perfect for organic, natural, and eco-friendly products. It is also a colour that captures attention, which is why it is often used in work environments.
Purple: wisdom and creativity
Purple is historically associated with royalty, wisdom, and creativity. It is a colour that inspires a sense of luxury and mystery, perfect for beauty products and brands aiming to distinguish themselves for their uniqueness.
Black: luxury and elegance
Black is the colour of elegance and sophistication. It is often used in luxury and fashion markets to convey an image of high quality and prestige. This colour is powerful and assertive, ideal for brands that want to be perceived as exclusive.
Orange: creativity e dynamism
Orange combines the energy of red and the cheerfulness of yellow. It's a vibrant colour that stimulates creative thinking and dynamism. Often used in campaigns aiming to be perceived as friendly and full of vitality. Brands that use orange typically evoke youthful and energetic vibes, aiming to convey a fresh and modern message. And no, it's not a coincidence that Emotions for Business' logo is orange!
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Understanding the psychological impact of colours in marketing is essential for creating effective strategies. Each colour carries a set of emotions and perceptions that can profoundly influence how a brand is seen and experienced by consumers. Using colours strategically can, therefore, make the difference between a successful marketing campaign and one that goes unnoticed.
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