Investor @The Center Group

DISCOVER THE DIFFERENT ENTITIES OF THE INVESTOR @THE CENTER GROUP

Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

Brand_FinanceAtena white no PayOff

The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

Brand_WeInvest Grey NoPayoff

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

EfB_white_NoPayoff

Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

Colours in Marketing

Marketing is both an art and a science, and one of the most powerful tools available to marketers is colour. This visual element significantly impacts Brand perception and consumer behaviour. When developing a marketing strategy, choosing the right colour becomes crucial, whether we are shaping our brand identity, conveying a specific message, or aiming to prompt a specific action from our users. Let's explore how they influence marketing. 

I colori del Marketing
 
 
Red: energy and urgency
Red is a vibrant colour that immediately captures attention. Often associated with strong emotions like excitement, passion, and urgency, red is used for promotions, sales, and call-to-actions. Its ability to stimulate appetite makes it perfect for the food industry. Brands that choose this colour for their logo and communication tend to express leadership and strength, often with the idea of wanting to stand out from the competition.
 
Yellow: optimism and happiness
Yellow is the colour of the sun and happiness. It is often used to attract attention in a positive way and to convey a sense of optimism and warmth. However, it should be used sparingly as it can become overly stimulating if overused. When paired with black, it tends to convey a sense of seriousness and prestige.
 
Blue: reliability and serenity
Blue evokes the colours of the sea and the sky, evoking feelings of calm and trust that make it ideal for technology and financial companies. This colour is often associated with stability and professionalism, promoting a sense of security and loyalty among consumers.

Green: health and nature
Green is synonymous with growth, health, and tranquillity. It is widely used in the health, wellness, and environmental sectors. This colour instils a sense of balance and naturalness, making it perfect for organic, natural, and eco-friendly products. It is also a colour that captures attention, which is why it is often used in work environments.

Purple: wisdom and creativity
Purple is historically associated with royalty, wisdom, and creativity. It is a colour that inspires a sense of luxury and mystery, perfect for beauty products and brands aiming to distinguish themselves for their uniqueness.

Black: luxury and elegance
Black is the colour of elegance and sophistication. It is often used in luxury and fashion markets to convey an image of high quality and prestige. This colour is powerful and assertive, ideal for brands that want to be perceived as exclusive. 

Orange: creativity e dynamism
Orange combines the energy of red and the cheerfulness of yellow. It's a vibrant colour that stimulates creative thinking and dynamism. Often used in campaigns aiming to be perceived as friendly and full of vitality. Brands that use orange typically evoke youthful and energetic vibes, aiming to convey a fresh and modern message. And no, it's not a coincidence that Emotions for Business' logo is orange! 
Emotional Marketing

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Understanding the psychological impact of colours in marketing is essential for creating effective strategies. Each colour carries a set of emotions and perceptions that can profoundly influence how a brand is seen and experienced by consumers. Using colours strategically can, therefore, make the difference between a successful marketing campaign and one that goes unnoticed.
 
 
 
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