Investor @The Center Group

DISCOVER THE DIFFERENT ENTITIES OF THE INVESTOR @THE CENTER GROUP

Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

Brand_FinanceAtena white no PayOff

The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

Brand_WeInvest Grey NoPayoff

An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

EfB_white_NoPayoff

Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

en
en

NEWS & TREND

Ultimate Guide to a Successful Editorial Plan and Calendar

Essential Insights and Tools for your Digital Positioning
MARKETING TIPS
Editorial Plan and Editorial Calendar

In today's dynamic and fast-paced digital environment, building an effective online presence requires planning and organization. Two basic tools for this purpose are the Editorial Plan and the Editorial Calendar. Let's find out what they are and how they can be used to maximize the impact of your online presence.

Editorial Plan and Editorial Calendar: what is the difference?

The Editorial Plan is the strategic roadmap that defines the goals, target audience, and types of content to be created. It is a general overview that guides content marketing activities. On the other hand, the Editorial Calendar is the operational tool that organizes and schedules the publication of content on different digital channels, such as blogs, social media, and websites, specifying their topic, format, and publication date. This enables effective and organized management of the company's or Brand's communication strategy.
Editorial Plan

The recommended steps and tools 

  1. Audience analysis and targets setting: it is essential to establish the goals of the editorial strategy. These may include increasing site traffic, increasing newsletter subscribers or increasing engagement on social media. In addition, it is crucial to identify the target audience, understanding their needs, problems and desires. Understanding these will guide the type of content to be created.

  2. Searching for keywords and themes: use tools such as SEMrush, Google Trends or AnswerThePublic to identify keywords and topics relevant to your industry. To choose content topics to develop, evaluate metrics such as: search volume, competitiveness, trends, virality, brand consistency, etc.

  3. Diversified content creation: the calendar should include various types of content and formats that are responsive for different publishing channels, such as: blog posts, videos, reels, infographics, carousel posts, stories, newsletters, DEMs and more. For creative ideation, use tools such as Canva (if you are at a more basic level) or Photoshop, Lightroom, DaVinci Resolve, Premiere Pro, etc. and Grammarly for proofreading.

  4. Schedule of publications: uses scheduling tools such as Hootsuite, Buffer or Sprout Social to plan and publish content to different social channels and monitor its progress over time.
Marketing Tools

Rely on our strategic advice to successfully structure your Editorial Plan and Calendar.

BOOK A MEETING
Ultimately, a well-structured Editorial Calendar can be a catalyst for the success of a company's digital activities. However, it is essential to strike a balance between the rigidity of the schedule and the flexibility needed to adapt to market dynamics. Finally, remember that constantly adapting the plan to audience needs and feedback is critical to maintaining a successful editorial strategy.
Read all the News