In today's dynamic and fast-paced digital environment, building an effective online presence requires planning and organization. Two basic tools for this purpose are the Editorial Plan and the Editorial Calendar. Let's find out what they are and how they can be used to maximize the impact of your online presence.
Editorial Plan and Editorial Calendar: what is the difference?
The Editorial Plan is the strategic roadmap that defines the goals, target audience, and types of content to be created. It is a general overview that guides content marketing activities. On the other hand, the Editorial Calendar is the operational tool that organizes and schedules the publication of content on different digital channels, such as blogs, social media, and websites, specifying their topic, format, and publication date. This enables effective and organized management of the company's or Brand's communication strategy.