NEWS & TREND
The Official Presentation event of Emotions for Business was held last Wednesday 27 September, streaming on LinkedIn and Zoom.
The event was presented by the Founder & Creative Director of EfB, Leandro Nadir Baroncini. Together with him, also some members of the Team: Raffaele Monti, Marketing Manager and Cecilia Caruso, Project Manager.
In support of the internal team, there were also speeches by Stefano Baroncini, CEO of Atena, who presented the Investor @The Center Group to the public, a reality within which Emotions for Business is also part, as well as some of the professionals part of the Talent Hub.
The focuses of the event
During the 20 minute presentation of Emotions for Business, some of the main points that characterize the Company were touched on, starting from the basic question that our Team generally asks customers, namely: <<Communication in Business today is effective ?>>. And it is precisely from this question that some of the main problems that characterize today's communication emerge, including, for example, the overload of advertising stimuli that it provides, the lack of communicative coherence or the fact that it is now increasingly "flat". The answer to these problems comes with Emotions for Business which offers the market a unique methodology that combines three fundamental characteristics: techniques and artistic vision of Cinema, linguistic resources from the world of NLP and strategic planning typical of Marketing.
In addition to the presentation of the Methodology, other focuses of the event were the introduction to the Talent Hub, the Network of professionals with which we collaborate, through the voices of some of the talents who are part of it and the presentation of the 5 macro areas of Consulting that Emotions for Business offers, specifically those of: Marketing Intelligence, Digital Solutions, Emotional Advertising, Communication Ideas and Artistic Production.
The numbers of the Official Presentation
The response from the public was also notable, with over 600 registered for the event and more than 350 actual participants. A first campaign, that of the Official Presentation, which allowed us to achieve excellent results. A strong increase in terms of views and interactions was also recorded on the Social Media front. On LinkedIn, in fact, we witnessed an increase of +160% in views of the company page and +336.4% in interactions with posts published during the campaign period. On Instagram, however, we recorded a +387% of accounts reached and +40% of interactions with posts.
A start in style that can only take our Emotions for Business and its Customers ever higher.
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