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NEWS & TREND

Sora arrives in Italy

A revolutionary method for creating videos
NEWS
VIDEO PRODUCTION
Sora OpenAI

Sora, the revolutionary AI-powered video generation tool, has finally made its way to Europe, including Italy. This new technology promises to change the way we create content, but it still has some limitations, especially for those unwilling to subscribe to a premium plan. The potential is vast: let's take a closer look at both the limitations and the advantages that this tool already offers.

How many videos can be created with SORA?

For ChatGPT Plus users, Sora provides 1,000 credits per billing cycle. However, video creation comes at a significant cost: a 5-second video in 720p resolution requires 120 credits if two versions are generated simultaneously. This means that, with the basic plan, users can only create around eight 5-second videos per month. For more intensive use, a $200-per-month subscription is required, which could be a barrier for many creators.
Sora OpenAI
 

What are Sora’s limitations?

Just as with the early days of AI image generators, Sora still has significant imperfections. Some of the main issues include:

  • Objects transforms inexplicably: during video generation, some scene elements may change shape or texture unexpectedly.
  • Movement that defy physics: unnatural phenomena may occur, such as sheets of paper disappearing into thin air or objects falling in unrealistic ways. 
  • Excessive perfection in human faces: similar to AI image generators, Sora tends to create human faces and body shapes with an unnatural level of perfection. While this may seem like an advantage to an untrained eye, for those accustomed to real-life content, it is a clear sign that the video was AI-generated. 
These flaws are reminiscent of the early days of AI image generation, where distorted hands and faces were common. Over time, such imperfections have been significantly reduced, and a similar evolutionary path is expected for Sora.


What are Sora’s potential applications?

Despite its current imperfections, Sora already offers immense possibilities across various creative sectors: 
 
  • A revolutionary tool for animation: Sora enables the generation of animated scenes with a quality that, while not yet perfect, is impressive for generative AI. This could make animation production more accessible and faster, reducing time and costs.
  • Conceptualising advertising spots: thanks to its ability to generate realistic visual sequences, even with some flaws, Sora is already a valuable tool for creating promotional video drafts and quickly visualising ideas.
  • Creative Storytelling: For those working in visual storytelling, Sora offers a new way to explore ideas, test camera angles, and set designs without resorting to expensive video productions.
  • Support for film production: while still far from being a true substitute for traditional CGI, its development could eventually complement pre-visualisation techniques for cinema and television.
 
Sora AI

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Despite its current limitations, Sora represents a significant step forward in the advertising and video production sectors. As the technology continues to improve, it is set to become a powerful tool capable of revolutionising the way we create digital content.
 
The issue of financial accessibility remains unresolved: at present, only those willing to invest considerable sums can fully exploit Sora’s potential. However, over time, we may witness the democratisation of this technology, making it increasingly accessible to content creators and businesses of all sizes.

For now, Sora provides a glimpse into the future: an AI capable of creating realistic videos on demand, with all the creative and commercial implications that come with it. The evolution of this technology will be key in determining its real impact on the visual communication industry.
 
 
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