Investor @The Center Group

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Brand Atena no PayOff

Software Company since 1986, Assintel founding partner, holds a portfolio of leading innovative solutions such as: Finance Atena®, ERP and Software for Financial Investigations, for the Registry of Reports (Agenzia delle Entrate) and for Anti-Money Laundering (BankItalia).

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The first FinTech platform in Europe, based on AI, for Predictive, Economic-Financial Consulting for any type of Investment and Business Model, to ensure maximum Reliability, Opportunity and Profitability for the Public and Private sector.

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An Investment and Consultancy company whose mission is summarised in "Get Value to your Asset”. It ensures maximum profitability through a Systemic Approach, in Real Estate and Corporate, with Finance Atena® and the Network Club Deal WeInvest.

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Company that has defined a new way of Business Communication based on: Marketing, for defining Strategy, Neuro Linguistic Programming, for effective content structuring, and the Art of Cinema to convey the emotional power that only cinema is capable of.

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NEWS & TREND

Trends, Tips and Technological Revolutions

How to improve your Marketing Strategy in 2024
INSIGHTS
MARKETING TIPS
Marketing Trends 2024

Once the summer is over, we inevitably find ourselves dealing with the now imminent arrival of the new year. In fact, there are only 3 months left until we will all shout "Happy 2024" to each other. And, speaking of the new year, everyone is wondering what the trends to follow in 2024 will be in the field of Marketing. In this regard, we at Emotions for Business have drawn up a short list of the Trends to expect.

A premise, however, is necessary. From what emerges, in fact, a radical change of direction is not expected for the new year. Indeed, the trends of 2024 reflect in an almost completely continuous manner what was done in 2023. Let's see them, therefore, in detail.
Trend Marketing 2024

1. Vocal Search Optimization (VSO)

Voice Search has now become an active part of our daily lives. Just think of the high popularity that voice assistants have achieved and the continuous requests made by users, such as: starting a call with Siri, turning on the lights with Alexa or a specific search with Google. In fact, the use of voice commands allows users to carry out other activities in parallel that they would otherwise be forced to interrupt. This fact inevitably also influences the approach to online searches and it is, therefore, for this reason that it becomes essential for companies to optimize their SEO in order to make their contents usable also thanks to Voice Search (using, for example, more colloquial and direct). The work of our Digital Copywriters is based precisely on this trend, whose aim is precisely to make the contents not only attractive, but above all accessible, taking up communication structures typical of verbal language.
 

2. Artificial Intelligence (AI)

It is now known to everyone how present and functional Artificial Intelligence is in most market sectors. In fact, it represents a powerful tool aimed at simplifying, speeding up and making multiple activities and processes within companies flexible. Naturally, the world of Marketing is not exempt from this technological revolution, where there is increasingly talk of AIM (Artificial Intelligence Marketing). We at Emotions for Business are also part of this change and it is in services such as Sentiment Analysis, Digital Audit or Emotional Advertising that the AI ​​component becomes an integral part of our Team. The use of AI is, therefore, advantageous because it allows you to increase security in investing in Marketing and Advertising as, by improving the Customer Experience, thanks to the automation of some processes, it is possible to reduce costs and increase ROI.
 
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To stay on Trend, rely on Emotions for Business consultancy: book your Meeting with our experts now.

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3. Omnichannel Marketing

Companies today increasingly feel the need to offer their users and consumers a seamless browsing experience. This implies an integrated and fluid management of your channels characterized, therefore, by a well-defined communication coherence. To succeed in this Omnichannel Strategy, every company must be aware of the tools, channels and contents at its disposal. And it is only after having achieved this awareness that it is possible to design and develop a truly effective Omnichannel Strategy. Our consultancy, based on the synergy between the 2 departments of Emotions for Business, that of Creative Minds and Business Developers, allows us to offer a specific Omnichannel Campaign service, which goes from the Audit phase, through the Creative Ideation phase, up to to the Distribution and Monitoring of the activities and contents developed.
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