One of the best ways to do Content Marketing is, certainly, that of producing videos with the aim of arousing emotions. These, often, are transmitted through images, sounds, colors, etc. The goal is to immerse the viewer in a story to make him the protagonist. In fact, involving a customer or potential customer in the history of your brand can make the difference.
In general, when we talk about Content Marketing this is defined as "a marketing technique aimed at creating and distributing relevant and valuable content to attract, acquire and engage a clear and defined target audience - with the aim of guiding customers towards a profitable stock” as reported by the Content Marketing Institute.
Therefore, sharing the values, history, mission of a company or a brand in an exciting way leads to generating more Engagement. In fact, good content brings with it a loyal and attentive Customer Base, which in turn means organic traffic, greater possibilities for collecting first-party data and almost infinite opportunities for retailers to perfect sales strategies.
“Going viral cannot and should not be our only goal. A Video Content Strategy focuses first of all on content and quality, reaching the right users in the right way” – The Digital Project.